Search engine optimization takes a lot of strategies and plans to work out. It takes a lot of knowledge. This is why you have SEO consultants. But if you are not familiar with any or can’t afford one, you can always find information on Google. That is the best thing about internet; it is the pool of knowledge that goes very deep and it is available for free. However, not all the content on the internet has the same content quality. This is why search engines are given the job of creating algorithms that are able to rank websites. These websites can be optimized in two different ways by webmasters to rank higher on search engines. These ways include on page SEO and off page SEO. By clicking on the below mentioned link you can check your website’s SEO score; https://www.prepostseo.com/website-seo-score-checker
Whether you are a beginner or an advanced student in SEO, you can’t pass any exam without learning about both the different ways that make up what most of SEO is. It is first important to understand how on page SEO is different from off page SEO. Since our focus today is on page SEO, we will discuss in depth the different ways you can improve your rankings through on page SEO techniques. Not only that, we will walk you through the ways you can check on page SEO score.
What are some of the differences between on page SEO and off page SEO?
On page SEO works with whatever is going on the website. This is a huge category. Let us start with the content. It has to be top quality. You have to make it flawless. Next, you have to incorporate keywords in your content. The format of the content has to be of a certain style as we will discuss it later. This is all important because search engine is a not a human being. It is technology. And in order to communicate to Google that your content has the qualities a visitor is looking for, you have to use the language that Google’s crawler will understand. On page SEO works with URL structures and broken links. Keyword density is an important element. You should add images. This all on page SEO.
Off page SEO is just like the term indicates. It is all that goes behind website. Internet itself is a community of websites. This community has its own way of talking and interacting. Guest posting is one of the best ways to do that when the quality is maintained. The methods websites use to communicate also use a language that can translate for search engines. Off page SEO can be broken down into three main categories; social bookmarking, social media marketing and link building. Link building is when a website mentions your website on theirs. It is a website’s way of voting for the credibility of another website.
Social media marketing includes all the shares and reach your content gets on social media platforms. This is because the better a piece of content, the more it has chances of being shared on social media. Therefore, it is one of the metrics for credibility in modern SEO. Next, you are working with social bookmarking. Social bookmarking websites allow people to create public lists of web pages that they want to read next. If your website is one somebody’s ‘to read’ list, it is a sign of credibility again.
What is on page SEO score and how to check it?
Both on page SEO and off page SEO are not just one single factor. These are the two broad categories that you can divide Google’s 250 ranking factors in. It is a lot of optimization and work. Alone on page SEO is not easy to understand. Before you choose to work on your website’s on page SEO, you need to have an idea of where you already stand. Then you need some tools to help quantify this understanding. If you come up with a on page SEO strategy, you have then measure the differences when you implement these strategies. This is where on page SEO score comes in. It is a single score that summarizes the total SEO performance of your website on page. But that is not all. You can find a detailed analysis as well. These reports are often available in PDF download options. Just make a Google search about on page SEO score checker. Add the link to your URL and then hit enter. Within a minute, you will have the results in front of you.
How to improve your on page SEO?
In order to improve your on page SEO, there are a few things to start with. One of these factors is the keyword density of your blog posts. It has to be kept 2-3%. Without optimizing the keyword density, there is little chance that you will rank on search engines. This is because Google can’t even tell which category your blog belongs to or if you have used the keyword repeatedly, it is considered as spam content.
On every blog post, make sure to add the keyword in your post title. Add a meta description that can create an impression on your user. Make sure that you are adding meta tags. These are all the helpful ways to not only help sell the content to your readers but also to help search engines identify the kind of content your website has.
Working on content quality is absolutely necessary. Everything else comes after. This means that you have to write well-research articles. Write articles that include facts. If you lack knowledge on what you are writing on, try to add links to blogs that contain additional information. You can also add inbound links to your own blog posts. Quality content also means that the grammar is flawless. There are no structural errors in the blog post.
The URL structure of your blog posts should be kept short. Add keywords in your URL. Short URLs are easy for Google’s crawler to detect and keywords help in finding spot on SERPs.