Google to help publishers find malicious comments on articles
Alphabet Inc’s Google (GOOGL.O) and subsidiary Jigsaw launched on Thursday a new technology to help news organizations and online platforms identify abusive comments on their websites.
The technology, called Perspective, will review comments and score them based on how similar they are to comments people said were “toxic” or likely to make them leave a conversation.
It has been tested on the New York Times and the companies hope to extend it to other news organizations such as The Guardian and The Economist as well as websites.
“News organizations want to encourage engagement and discussion around their content, but find that sorting through millions of comments to find those that are trolling or abusive takes a lot of money, labor, and time. As a result, many sites have shut down comments altogether,” Jared Cohen, President of Jigsaw, which is part of Alphabet, wrote in a blog post.
“But they tell us that isn’t the solution they want. We think technology can help.”
Perspective examined hundreds of thousands of comments that had been labeled as offensive by human reviewers to learn how to spot potentially abusive language.