In an era of severely limited organic reach, a paid social strategy that optimizes your budget is critical. But how can you best use promoted posts to reach your business goals without breaking the bank?
That was the central question tackled by James Chong, senior manager of social customer engagement at TOMS, and Lauren de la Fuente, vice president of marketing and communications at Boingo Wireless, at PR News’ Digital Summit Feb. 24.
“ROI on paid social is both feasible and measureable,” said Chong. “Even if you have a small budget, you can gain a lot of insight about your community, and other communities you should be targeting.” Read More >>